Montreal, April 19, 2017 – The new advertising campaign for PhysioExtra, conceived by dada communications, celebrates the company’s 20th anniversary ; 20 years spent protecting you. With five creative executions, the campaign fiercely underlines the healing that is undertaken by its health profesionals. In market from April 10 to May 5, the media strategy focuses on proximity; with bus shelters closeby to PhysioExtra’s 14 clinics, as well as Superboards located in nevralgic axes of the city to spread the message : Your injuries will no longer slow you down.
“For the last 20 years, PhysioExtra has been taking care of its patients and ensuring they could keep moving. As a leader in our industry, we wish to communicate our unique personality in the advertising of our 20th anniversary to highlight our different and innovative approach.” says Alain Racine, President and Founder of PhysioExtra.
Multiple activities are planned this year for the celabrations, amongst which is the launch of a new website, a book “20 years, 20 rehabilitation stories”, and the 7th edition of the PhysioExtra challenge, which will take place on May 13th 2017 (last year, over 2,000 runners participated in the event).
PhysioExtra aims to actively participate in its community’s health and well-being, by offering its clients optimal services and advices to improve their general health. The company has developed a complete scope of rehabilitation services, all of which start with Physiotherapy. Around this central core are annexed professional services such as acupuncture, ergotherapy, massage therapy, and even kinesiology, all aiming at improving the physical body’s performance and contributing to the overall rehabilitation process.
PhysioExtra is carried forward by over 200 competent health professionals, who are here to listen and who devote their heart and soul to the well-being of their patients.