Montreal, September 20th, 2017 — In a humorous tone, dada communications launched a major campaign to promote Skotidakis products. The communication angle plays on the pronunciation difficulty of the brand name, highlighting the memorable taste of its products.
The campaign, which runs until October 27th, includes a TV component, billboards, web banners, content for social media and product integration in TV cooking programs (The Goods, Ricardo).
The main objective of this campaign is to increase the brand awareness of Skotidakis in the Quebec and Ontario markets.
Skotidakis proudly offers authentic, fresh dairy products across Canada. Innovation is a major part of the company’s philosophy. In recent years, they have expanded our retail product line to include Greek yogurts, cheeses and a variety of yogurt-based dips. They also cater to the food service industry, providing quality, industrial size products to restaurants, manufacturers and distributors.