Montreal, June 6, 2018 – Following a solicitation for proposals, dada has been selected as the agency of record for real estate developer Groupe Kevlar and will handle all the strategic, creative and media needs for the launch of the company’s prestigious new projects. To start off, dada will develop the graphic identity, marketing strategy and deployment for two major real estate developments in Montreal this fall: Sax sur le fleuve and a new 400-unit residential complex in Ville Saint-Laurent.
Sax sur le fleuve
Sax sur le fleuve, Kevlar’s prestigious Old Montreal residential project, will go on sale this September. The project will be the last one to be built on the shores of the St. Lawrence, with unobstructed views of the river, the Jacques Cartier Bridge and the Biosphère. It will attract discerning buyers looking for high-end design and an exceptional quality of life.
Ville Saint-Laurent project
This fall, Kevlar is also launching a major residential complex consisting of over 400 units in Ville Saint-Laurent. The project will take the shape of 4 towers – two with rental units and two with condos for purchase. The neighbourhood surrounding the project is a well-established family-oriented area.
“Kevlar has carved out an enviable place in the real-estate industry over the years thanks to the quality, innovation and added value of our buildings. Our current strong growth and the large-scale development projects we are developing meant we had to partner with a creative agency that could support us from the ideation stage to marketing. The agency dada earned our trust and demonstrated both its originality and strategic depth,” states René Bellerive, President and Founder of Kevlar.
“We are proud to have been entrusted with all the launches for Groupe Kevlar. This will allow us to put our expertise to work in the real-estate industry on inspiring and unique projects that bring innovative features to the mix,” explain Manon Goudreault, President of dada.
About Groupe Kevlar – groupekevlar.com
Founded by René Bellerive, Groupe Kevlar has been active since 1996. Over the past 22 years, the company has developed over 20 major real estate projects in Quebec, becoming an industry leader through the boldness, creativity and innovation of its vision, and the pertinence, quality and added value it brings to its projects. It has built its reputation on an ability to see beyond trends and tirelessly raise the bar for excellence. A Kevlar project, whether residential, commercial or industrial, is always highly regarded and sought-after by tenants and owners.