In 2016, InterContinental Montreal will unveil a new ballroom that will accommodate 300-400 people, as well as two adjoining spaces: a pre-function area and a spectacular hall leading, as of 2017, to a terrace featuring striking views of Old Montreal. Following a thorough selection process, dada communications was chosen as the official agency to create all internal and external communications for this major construction project. The agency was also mandated to revamp the hotel’s positioning, in order to highlight its distinctive attributes and to imprint the institution’s brand in the proposed client experience, as well as in its overall communications.
This project follows the renovation of InterContinental Montreal’s guest rooms in the main tower, which took place in 2009, and that of the Nordheimer building’s conference rooms in 2013. A new investment of $6 million will provide members of the business community and event planners with spaces capable of meeting the experiential needs of 21st-century clients in an elegant and timeless setting.
“Dada has shown a profound understanding of the market and its challenges. We were impressed by its approach and by the different creative avenues the agency proposed for the InterContinental Montreal experience,” said Bernard Chênevert, General Manager of InterContinental Montreal.
InterContinental Hotels Group
InterContinental Hotels Group (IHG) is a global organization made up of nine hotel chains: InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express® Hotels, Staybridge Suites® Hotels, Candlewood Suites® Hotels, MEME™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages IHG® Rewards Club, the premier hotel loyalty program, with over 74 million members worldwide. The program was relaunched in 2013 and offers improved benefits to its members, including free Internet access in all group hotels worldwide. IHG franchises, rents, manages and owns over 5,000 hotels and 750,000 guest rooms in nearly 100 countries and territories. With over 1,000 hotels under construction, IHG expects to hire nearly 90,000 people in the next few years. InterContinental Hotels Group PLC, the group’s holding company, is incorporated in the United Kingdom and is registered in England and Wales.