Four appointments and a new structure for dada

News of 25.10.2018

Four appointments and a new structure for dada

Montreal, October 24, 2018– dada is pleased to announce the arrival of three new talents to its team and a brand-new agency structure. These latest developments will help support the agency’s current growth following the successful bid for several new mandates. The four new appointments are as follows:

  • Aurélie Pinceloup (ex-Managing Director and Digital Lead at agency Rinaldi) will take up the newly created position of Account Director.
  • Maxime Hébert, a Senior Artistic Director at dada (ex-TANK and Voyou) will now occupy the newly created position of Creative Director.
  • Simon Boisvert (ex-Grand défi Pierre Lavoie) has been named Operations Coordinator, responsible for employee satisfaction, also a newly created position.
  • Ambre Sonor (ex-Attraction Images, division 1One Production) becomes Project Coordinator, notably for indoor marketing campaigns for Desjardins, Groupe Robitaille and Traditours.


dada has also put in place an executive committee composed of four agency pillars: Manon Goudreault, President; Andréanne Poitras, Vice-President; Aurélie Pinceloup, Account Director; and Maxime Hébert, Creative Director. Together, Aurélie and Maxime will play a key role within the agency as well as spearhead efforts to build dada’s growth and visibility.

“dada started out as a tiny agency employing two people in 2010. Within two years, it had quickly expanded its team to 10 and then nearly 20 after eight more years. With this new structure we are unveiling today and a solid team, we are more confident than ever of our staying power in the industry,” explained Manon Goudreault, President of dada.