Bibliothèque et Archives nationales du Québec (BAnQ) has chosen dada communications to develop its future Medialab, an initiative aimed at teens aged 13-17 years old. The agency’s mandate consists of developing the brand identity for this new creative and experimental space, which is focused mainly on the digital field. It will be located inside the Grande Bibliothèque and will also benefit from an online presence. The Medialab, made possible thanks to the National Bank of Canada, is expected to launch in the fall of 2016.
“We immediately fell in love with this groundbreaking project that will allow teens to create and innovate using the latest technologies. Young boys and girls will be at the core of our creative process and will influence the design of this new space,” says Manon Goudreault, President of dada communications.